![]() HERE MapCare is poised to become the industry standard for achieving this.” How MapCare worksĬurrently 23 automotive makers offer MapCare with their more technologically advanced vehicles. Laurent says, “Our vision is that every driver with a car equipped with a navigation system deserves an always up-to-date map, included in the price of the vehicle. First launched with Volvo in Europe in 2009, if your car’s manufacturer is part of the program, it’s normally a part of the free service package you receive when you buy a car and lasts for around three years or more. In fact, a survey conducted by HERE* found that 74 per cent of respondents expected map updates to be a free part of what they receive with a new vehicle. So there’s an expectation that the same should be true of their car’s maps.” MapCare program manager Laurent Vernerey tells us, “People get regular map updates for their smartphones, and for personal navigation devices from the likes of Garmin. How will those in-car maps be kept up-to-date over the life of the vehicle? ![]() With growing numbers of vehicles coming with in-dash navigation, the car industry faces a challenge.
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